Standard Operating Procedures
Given the industry dynamics, we see tremendous growth opportunities in the space, and are actively looking for new brands primed to break out. We're realists, too. We understand these businesses are startups with growing pains. We stand ready to assist in any way we can.
We have no hard-set rules governing our investments, but in general, there are a few qualities we like to see in our investments.
People - We want ethical, hardworking entrepreneurs.
Process - Production and distribution are understood.
Product - It's usually nice if the product tastes good.
Pipeline - We want to understand the future with you.