A New Age Dawns
Our generation grew up in a brave new world. The internet was exploding as we all came of age, and it deeply affected the way we view and interact with the world. As a natural consequence, we are fundamentally different in our approach to commerce relative to previous generations. Our consumption habits are different, as are what we value on the shelf.
Fortune 500 companies are struggling to understand us, and it has created unprecedented opportunity for investments in the future of food, beverage, and consumer packaged goods. Unable to meet the demands of Millennials, these companies instead look to acquire businesses who are reinventing grocery. Another gold rush is afoot, and our generation is leading the way.
We value honest foods. We believe in the clean label movement. When a consumer picks something up off a shelf, they have a right to know what is in it. We're not alone in this world view. Fresh, whole foods continue to grow in popularity, and consumers are demanding more convenient and delicious options to choose from.
We want to help facilitate this shift. These new trends are fundamentally better for all of us. The old guard of the food, beverage, and consumer packaged goods industry habitually under-invests in new fledgling brands, and to us, that rings of opportunity.